The evidence behind a Hard pass.
One angry review is not enough. Trusty looks for repeated warnings and corroborating records. Every call is dated.
Anatomy of a Hard Pass
The checklist changes by business type, but the standard does not: match the exact subject, find a pattern that holds up, and show what the customer can do next.
Name, location, domain, and business type have to line up before Trusty evaluates anything.
Trusty reads past the star average for recurring complaints, recent changes, and meaningful disagreement.
Licensing, domain, complaint, or government records are added when they apply to that lane.
Freshly audited examples
Named examples expire from promotion unless Trusty rechecks them. Businesses can also request a correction or provide new evidence.
Three calls keep the warning honest.
Trusty doesn't call everything a Hard pass. Plenty of reads come back Good call or Slow down. That range is what makes a Hard pass useful.
Are you this business? Request a correction or another look.